← The journal10 November 2026

From the journal by Emma

Scandi Fashion is out in Sweden – and how I colour it <3

notes from the studio

Scandi Fashion is out in Sweden – and how I colour it <3
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Today the premium edition of my colouring book Scandi Fashion is out in Swedish bookstores, published by Bokförlaget Semic. Seeing my own book on the shelves at home is a big milestone for me, and I'm so grateful to everyone who has coloured my pages so far!!<3

Where to find it

In Sweden: Adlibris, Akademibokhandeln and bookshops around the country.
Everywhere else: the English editions are on Amazon.!!

Emma sitting with markers and her Scandi Fashion colouring books

Since so many of you ask what to colour it with, here's what I use and what I've learned along the way.

Pencils or markers?

Both work. Coloured pencils are the easiest place to start , they never bleed through, you build colour slowly and mistakes are easy to soften. Any ordinary set is fine. Alcohol markers give smooth, bright colour fast, but always need a thick sheet of paper behind the page.

The markers I use

Tips for every page

  • Paper underneath. Always, so nothing bleeds through to the next page.
  • Start light with skin and hair and build up. It's easy to add colour, hard to take it away.
  • Test your colours on a scrap of paper first. The cap rarely shows the real colour.
  • Faces: one skin tone all over, a slightly darker one under the hair and along the jaw, and a little pink on the cheeks (go gently, a very light pink built up slowly looks most natural)
  • Finish with highlights with a white gel pen in the eyes, on lips and on jewellery.

With coloured pencils

  • Keep them sharp, and build colour in light layers with small circles.
  • At the end, go over everything with firm pressure using the lightest colour. It blends the layers and gives a soft shine.

With alcohol markers

  • Use a light touch and stay a little inside the lines, the ink spreads on its own.
  • Work in small areas and add the next shade while the first is still wet.
  • Don't go over the same spot too many times, or the paper starts to pill.
  • Put the caps back on right away so they don't dry out.

You can also mix: lay the base with markers, then add shadows and details with pencils once it's dry.

Most of all, have fun with it. There's no wrong way to colour a page.<3 And if you colour one of mine, tag me on Instagram at @by_emmzonn. I'd love to see it.

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